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Apple has tapped Tata Group to handle advanced after-sales repairs for iPhones and MacBooks in India.
The deets: Tata will take over from Taiwan’s Wistron ICT unit, managing complex repair work from its iPhone plant in Karnataka. Apple’s standard service centres will still handle routine fixes, but anything beyond the basics will now be routed to Tata’s facility.
This move fits Apple’s wider push to shift more operations to India as it reduces reliance on China.
The big trend: Apple’s supply chain is steadily tilting toward India, with Tata already assembling iPhones for both local and export markets.
As Apple’s India sales grow, so does the need for robust, reliable repair support, something that’s especially valued by Indian consumers. Bringing this repair capability in-house ensures tighter control on quality and speed.
Zoom out: India’s smartphone repair market is booming. With iPhone sales hitting 11 million units in 2023, Apple’s India market share jumped to 7% from just 1% in 2020.
