JioBlackRock Asset Management just got the green light from SEBI to start its mutual fund biz in India. The company is a 50:50 joint venture between Jio Financial Services and BlackRock, and this move sets the stage for a serious shake-up in the mutual fund space.
Jio brings the desi scale and digital reach, while BlackRock adds its global investment muscle and risk tech game.
The timing is ideal, as India’s mutual fund industry is hitting fresh highs with rising SIP flows and record demat account additions.

India’s mutual fund industry is in beast mode.
As of April 2025, total Assets Under Management (AUM) hit an all-time high of ₹55 lakh crore, up from just ₹24 lakh crore in 2019, that’s more than 2x growth in five years.
Add to that, a tech-savvy investor base, simplified KYC processes, and a massive shift from physical to digital-first investing.
The game is now about scale, speed, and experience. Which is exactly why JioBlackRock’s entry with deep distribution and data muscle could be a defining moment for this industry.