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Netflix now wants to stream its way into Wall Street royalty.
According to a report by The Wall Street Journal, the company shared in an internal memo with employees that it wants to hit a $1 trillion market cap by 2030.
That’s nearly 3x its current ~$400 billion valuation, putting it in the same league as Apple, Amazon, and Nvidia, but with the singular business of streaming.
To get there, Netflix has a two-part plan:
- Double revenue from $39 billion to $78 billion.
- Grow subscribers from 300 million to 410 million which is an average of 21 million new users a year.
The platform is also banking big on ads. It wants to rack up $9 billion in annual ad sales by 2030, led by its ad-supported tier, live events (which force even ad-free users to watch commercials), and its new in-house ad tech platform: Netflix Ads Suite.
Why it matters: if Netflix pulls this off, it’ll become the first pure-play streaming company to crack the $1 trillion mark with no e-commerce, no gadgets, just content and eyeballs. It also raises the bar for every other platform, as streaming shifts from growth-at-all-costs to real profitability and innovation.
Zoom out: Netflix’s revenue nearly doubled between 2019 and 2024, but that growth came in a very different market, one with less competition and rapid streaming adoption. Today, Disney+, Amazon Prime Video, and even YouTube are in the ring, and global growth won't be easy.
Still, Netflix remains the most profitable streamer, pulling in $8.7 billion in net income last year, far ahead of Disney or Warner Bros. Discovery, who only just turned a profit.
And it’s shown it can survive tough markets: while the S&P 500 stumbled, Netflix stock is up 10% in 2025 YTD.
